Podcast Articles

Getting Into The Podcasting Bandwagon


There are 22 million owners of portable mp3 players in 2005. 29% of them have tried downloading and listening to podcasts at one point in time. We’re talking about 6,380,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy.
These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, you’ll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:

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Podcasting Technology That Can Kill Radio

Podcasting is a new format for distributing audio and video content over the Internet. From the technical viewpoint, podcasting involves nothing new – it’s just embedding of multimedia-content (audio or video) into an RSS feed.

It is not difficult to create a podcast. There are both specialized web services and desktop applications for the task. Structurally, a podcast is an RSS file that contains links to enclosure files. Apple has developed iTunes – an RSS extension for use with podcasts. iTunes significantly improves upon the capabilities of RSS by providing additional fields (such as keywords, duration etc.) for use in describing enclosures.

The most popular way of getting audio files for podcasting is to record them from the microphone and compress the file into MP3 format. There is a free program called Audacity (http://www.audacity.sourceforge.net), which does this rather well. To create and publish the RSS feed, you can use the Feed Editor software (http://www.extralabs.net), which is extremely easy to use.

When all multimedia files and the RSS feed of the podcast are ready, they must be published on a web-server in order for the users to be able to access them.

Podcasting is rapidly becoming more and more popular. More and more users become aware of it every day. This can be explained by the so-called “iPod phenomenon.” In 2005, “podcasting” became the “Word of the Year” of the Oxford Dictionary. Podcasting is used in very different fields: mass media, marketing, production and even religion.

Many people predict that podcasting ultimately will replace radio. For instance, if you are traveling on subway, you usually cannot listen to the radio. Even if you can, the number of radio stations is rather limited. In the best case, you might be able to learn about world events, but not about, say, the features of new RSS readers.

Now imagine getting up in the morning and taking your mp3 player (or connecting it to your automobile audio player) and while on your way to the office being able to listen to the news published on your favorite website, just like you used to listen to the radio. The news segments were downloaded and synchronized with the player automatically when plugged into your computer overnight. Fantastic? No. Reality! This is the possibility that podcasting provides.

So, as you can see, podcasting combines the best of the two widespread methods of distributing information: Internet and radio. You can subscribe to the pieces (podcasts) that you are interested in and listen to them when and where you want.

Isn’t that the future of radio?

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Vlogs And Wikis And Pods Oh My

Perhaps you’ve heard about blogs – the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs are just one of the new technologies that are changing the way politicians communicate with voters and businesses communicate with customers.

For marketers, these changes mean more direct interaction with customers and potential customers. By speaking and listening directly with the customer marketers are able to reduce the expense for public relations and advertising. Of course, these developments are worrying some in the pr and advertising industries, as well as the news media.

Many things about marketing communication won’t change, of course: you still need to have something to say. And the best way to apply all these technologies is still within a business niche. With that said, here are some of the other ways communication is changing:

1. Podcasting is the hottest idea on the internet. Starting in 2004, people began downloading homebrewed radio shows to their iPods. So instead of “broadcasts” they’re “podcasts”. Unlike streaming audio, podcasts require the file to be downloaded. The advantage of podcasts versus streaming is that you can take it with you when you’re not on the net. The disadvantage is that streaming audio is much easier for a customer to play at his or her computer. The solution is to do both – create an audio file for streaming, and an mp3 for podcasting. The same recording can be used for both.

2. A vlog is a video blog. Unlike podcasting, vlogging can refer to either streaming video or downloadable shows. Combined with the rapid development of internet video delivery, vlogging seems poised to take off. As with audio, you can prepare your video file in both streaming and downloadable formats. Also like audio, you can begin with very low-cost tools and work your way up to full blown professional equipment. Remember that people like good production quality, but they like watching something interesting even more.

3. Wikis are websites that are editable by the site users. Content becomes part of a dialogue among the users, instead of something fixed. This interaction can build strong communities, and produce large sites with enormous information. Up until recently, wikis have been difficult to use, and limited to techs. New approaches to wikis are making them easier to use, and reinforcing the next trend:

4. Social software. Community sites that encourage sharing and conversation are springing up in many areas. Photography and music have been drivers of this trend, in addition to political activism. Interaction builds community, and community is where the market is.

5. Almost all of these tools involve RSS, a technology for feeding information to people who want it. Unlike email, which is “pushed” by the sender, rss feeds have to be “pulled” by the user. While still not completely mainstream, rss is a rapidly growing delivery system.

For the small marketer, the price of reaching customers directly has dropped. Large corporations, though, are picking up on these technologies rapidly. To truly gain an edge, the small business person needs to develop a strategy for these channels before the big companies figure them out.

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Seven Reasons to Start Your Own Video Podcast Today!

This is a guest post by Yelena Gulnik, the founder of Sol MaLeU, hand-made wearable art apparel. She also has a passion for blogging with special areas of interest in social media marketing and textile design.

Web video is the fastest growing form of media, with over 62% of Internet users watching web video regularly. While a skillfully crafted web video can be a highly effective marketing tool, you can maximize your results with the power of video podcasting.

So what exactly is a video podcast?
Visit here to read the rest of this great article!

How to Get Started With Stellar Business Video Podcasting

by David Wells

  • What equipment and software to use to create your video podcast
  • How to syndicate your show throughout the web
  • How to promote your show and grow its fan baseRead this great article by visiting here!

Video Podcasting – A platform for delivery leads to an increase in mobile viewing

To read this article visit here!

Video Podcasting – get started for free:
To see the video reviewer sharing tips to video podcast for free of under $100 visit here!

9 Brilliant Bloggers talk about Video Podcasting
visit here!


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